Berlin, Germany — September 2026 — PetSuper made its IFA debut this year, showcasing its growing portfolio of smart pet care solutions and introducing a broader vision for the future of connected pet living.
As one of the world’s leading technology and consumer electronics events, IFA provided PetSuper with an opportunity not only to present its latest products, but also to connect with distributors, retailers, technology partners, media and industry professionals from around the world.
For PetSuper, the exhibition marked an important step in building its international brand presence and communicating its vision of Smart Pet Living — where hardware, software and data work together to create a more intelligent and proactive way to care for pets.
At IFA 2026, PetSuper presented solutions across several areas of everyday pet care, including smart cleaning, feeding, drinking, grooming and outdoor products.
Among the products attracting attention was LitterGo, PetSuper’s smart litter box designed to go beyond automated cleaning. By combining cleaning automation, odor management, waste handling, sanitation and connected app functions, LitterGo reflects PetSuper’s approach to integrating multiple aspects of pet care into a single connected experience.
However, the conversations at IFA quickly moved beyond individual product features.
One of the strongest areas of interest from media and industry visitors was PetSuper’s vision for AI-powered pet health and care.
PetSuper believes the next stage of smart pet care will not simply be about automating individual tasks.
It will be about understanding pets better.
Connected pet products can continuously generate valuable information related to a pet’s daily routines, behaviors and interactions with its environment. When this information is combined with software, data analysis and AI, it creates new possibilities for helping pet owners better understand changes in their pets’ everyday lives.
This is the direction behind PetSuper AI.
By connecting PetSuper’s hardware ecosystem with software and data capabilities, PetSuper aims to transform fragmented data into meaningful insights for pet owners. Instead of simply collecting information, the goal is to help owners interpret changes, identify potential risks earlier and make more informed decisions about everyday pet care.
The concept attracted significant attention from media representatives visiting the PetSuper booth, particularly as the pet technology industry continues to move from standalone smart devices toward more connected and intelligent ecosystems.
For PetSuper, this represents an important shift:
Smart pet care should not only save time. It should help owners understand their pets better.
PetSuper’s presence at IFA also generated strong interest across international media and industry publications.
Following the exhibition, PetSuper’s IFA communications campaign achieved more than 10,000 media placements and syndications, extending the company’s brand and product story beyond the exhibition floor.
The coverage included international technology and business media, as well as specialist pet and lifestyle publications. Among the recognized media platforms covering or distributing PetSuper’s IFA story were Yahoo, Nasdaq and pet-industry media including Caster.
The breadth of the coverage reflects growing interest in the intersection of technology, AI and pet care, while also providing PetSuper with an opportunity to introduce its brand vision to a wider international audience.
Rather than focusing solely on individual product specifications, the media conversations around IFA highlighted a broader question:
What can technology do to improve the way people understand and care for their pets?
This question sits at the center of PetSuper’s long-term product and brand development.
IFA is also much more than a product exhibition.
Across the exhibition halls, PetSuper’s team had the opportunity to meet distributors, retailers, technology companies, industry professionals and fellow innovators from different markets.
One of the most noticeable observations was the continued convergence between traditional consumer electronics and lifestyle products.
Smart home technology, AI, connected devices and data-driven services are increasingly becoming part of everyday consumer experiences. Pet care is naturally becoming part of this evolution as pet owners increasingly treat pets as family members and expect the same level of convenience, intelligence and personalization from pet products.
The conversations at IFA also provided valuable insight into how different markets view smart pet care.
Some visitors focused on automation and convenience. Others were more interested in health monitoring, connectivity, product reliability or the potential integration of pet technology into broader smart-home ecosystems.
These differences reinforced an important point for PetSuper: the future of smart pet care will require both technological innovation and a deep understanding of how people actually live with their pets.
For PetSuper, IFA 2026 is not the end of a campaign. It is another step in a longer journey.
The exhibition provided an opportunity to showcase current products, but more importantly, it helped PetSuper exchange ideas with the global market and better understand where the pet technology industry is heading.
From smart hardware to connected applications, from everyday automation to AI-powered insights, PetSuper is continuing to explore how technology can create a more intelligent and meaningful relationship between people and their pets.
As PetSuper continues to expand its global presence, the company will remain focused on developing premium smart pet care solutions that combine hardware, software, data and AI.
The vision is simple:
Make pet care smarter, more connected and more proactive — so pet owners can spend less time worrying about care tasks and more time understanding and enjoying life with their pets.
PetSuper — Smart Pet Living.
23Apr
by Petsuper
23Apr
by Petsuper
